AI Systems Builder + Creative Director · Rotterdam, NL

I build AI systems.and turn them into working creative operations.

I connect research, content, production, review, and delivery — so teams can move faster without losing control of quality, brand, or the final decision.

Full-time / teamEmail me Intro / callBook a call Personal storyMeet the builder

Oybek Abdualiev wearing a beige blazer and black turtleneck — Creative direction × AI systemsBuild the machine. Keep the human decision.

Current flagship · private dry-run

Build in progress

One approved brief. A reviewable video campaign.

Content Engine is an evidence-first video operations system for teams that need more content without handing brand, budget, or publishing to a black box. It connects planning, production, quality checks, and partner review in one visible workflow.

Working prototype
Human approval
Responsive workspace
Private preview

My role · Product architecture · backend orchestration · partner UX · release guardrails · creative workflow

30-second product film

See one brief become a review-ready campaign.

A concise walkthrough of how source material, production, multiple formats, contextual feedback, and human release controls stay connected.

Runtime: 00:30
Language: English
Sound: Narration + original score

Transparent demoAI-generated fictional property media · simulated Content Engine workflow. Working private prototype · unpublished · no customer or performance results shown.

Read the English transcriptThe film includes burned-in captions. An optional English caption track and written transcript are also available.

00:00–00:04
One approved brief enters Content Engine.
00:04–00:08
The dashboard keeps every source, script, and decision connected.
00:08–00:12.5
From that single story, it prepares one long-form film
00:12.5–00:17
and five vertical cuts, held together as one review package.
00:17–00:22
Partners watch, compare, and leave feedback at the exact moment.
00:22–00:30
Quality, rights, AI disclosure, cost, and approval stay visible. Automation moves the work. A person decides when it leaves.

The visible loop

Four chapters · one controlled campaign

01Working prototype

Every story starts with proof.

Approved facts, traceable claims, and owned media enter as one source package, so the creative work begins from something the team can inspect.

02Verified internal render

One brief becomes a campaign.

A verified internal run produced one 101-second film and five 34–41-second vertical cuts, kept together as one review package.

03Staged partner preview

Review happens in context.

Partners can request work, watch versions, see status, and leave timestamped feedback from one calm workspace on desktop or mobile.

04Human-gated release

The machine moves. People decide.

Quality, disclosure, rights, cost, and approval remain visible. Missing required evidence keeps external release closed.

Working private prototype · internal render and QA evidence shown · no public release or customer-performance result is claimed.

Full case study

Want the complete system view?

Open the business value, six-stage workflow, verified preview output, controls, stack, and release-specific QA in a focused reading window.

Private prototype · no public-performance claim

Explore by discipline

Go deeper from either angle.

Content Engine joins both disciplines. Choose the lens most relevant to your role — creative delivery or product engineering.

Capability 01

Marketing / Creative

Make the brand felt.

What you get: AI video, brand films, campaign strategy, creative direction, and repeatable content operations that turn positioning into work a team can review and ship.

Building a CharacterBrokerBeeUFC Freedom 250

01 / Make people feel

Building a Character

A product-led character campaign for an unnamed Denver jewelry brand. Original necklace photography becomes polished campaign imagery, then a rooftop story places the product inside a human moment.

RAW → STYLED→ STORY

Raw product photograph of a blue pendant necklace

Close raw product photograph of the pendant on a black display

Alternate raw product photograph of the necklace

01RAW

Start with the object.

Three straightforward product photographs establish the necklace clearly: shape, stone, setting, and scale.

Original product photography

Styled campaign image of the blue pendant

Blue pendant styled against deep blue fabric

Alternate luxury-styled campaign image of the necklace

02STYLED

Build a visual world.

The same product gains art direction: deeper blue, controlled light, richer material cues, and a campaign-ready setting.

Styled campaign imagery

Woman wearing the blue pendant at a Denver rooftop gathering

Rooftop campaign sequence featuring the pendant and Denver skyline

Friends toasting in the final rooftop story frame

03STORY

Give the product a life.

A Denver rooftop at dusk turns a still product into a character-led sequence: anticipation, connection, a toast, and the necklace inside the memory.

13-frame narrative + motion study

The full sequence

Thirteen frames. One product becomes a moment.

scroll →

Building a Character story frame 1 of 13 — 01

Building a Character story frame 2 of 13 — 02

Building a Character story frame 3 of 13 — 03

Building a Character story frame 4 of 13 — 04

Building a Character story frame 5 of 13 — 05

Building a Character story frame 6 of 13 — 06

Building a Character story frame 7 of 13 — 07

Building a Character story frame 8 of 13 — 08

Building a Character story frame 9 of 13 — 09

Building a Character story frame 10 of 13 — 10

Building a Character story frame 11 of 13 — 11

Building a Character story frame 12 of 13 — 12

Building a Character story frame 13 of 13 — 13

The conclusion · motion

From a simple object to a story that connects the business with the customer.

The final clip carries the same character, product, and Denver rooftop atmosphere into motion—the payoff to RAW → STYLED → STORY.

Character study · DenverThe character movesAn eight-second portrait motion study carries the same character, product, and rooftop atmosphere into video.

Creative direction · AI video · campaigns

Brand and event films, built to earn attention.

Lightweight posters appear first. The full media does not enter the network until you choose a film.

AI-led brand film · Greater DenverBrokerBeeA brand film for a real-estate client-concierge service helping agents support homeowners after closing through practical home services, local resources, and ongoing follow-up.

AI-led event promotion · 2026UFC Freedom 250A promotional video built around the White House event and its Alex Pereira–Ciryl Gane heavyweight co-main event.

Capability 02

AI Development

Put production AI to work.

What you get: AI-assisted workflows, voice and retrieval systems, operator interfaces, and automation with clear human decisions, evidence, and cost boundaries.

Content EngineEdwardsMayaVI-AB2B PipelineEmé

Client work · voice system

AI Voice Receptionist — Edwards Pipe & Tobacco

A voice agent answering over a 2,600-product catalog via RAG — Twilio telephony, ElevenLabs voice, and retrieval over the product database.

What happens on a call

A caller asks. The AI finds the answer.

The receptionist handles the conversation and checks the catalog before it answers.

01Phone ringsA customer calls the store.
02AI answersThe voice agent understands the request.
03Catalog searchedIt checks 2,600+ product records.
04Call resolvedThe caller gets a useful answer.~80% resolved

Under the hood

Live call · illustrative

caller · Do you carry Peterson pipes?

agent · Checks the 2,600-product catalog → answers → call resolved.

TwilioElevenLabsRAG over product DB

Honest framing: case-study metrics are presented as reported, not as mass-rollout benchmarks.

~80%

of calls resolved by the agent

71%

positive caller sentiment

2,600+

products in the RAG catalog

emeofficial.com

Emé — skincare e-commerce

Live

Paid client build

Multi-currency storefront with quiz-driven personalization and Klaviyo lifecycle automation.

Open live demo

Own system · self-hosted

B2B Prospecting Pipeline

LangGraph agent pipeline, self-hosted on a VPS with systemd timers and a worker service. No public demo — it runs outreach — so the architecture stands in.

KvK / SBI filter

Hunter.io enrich

Apify scrape

LangGraph orchestrator · worker service

Automated outreach

VPS · systemd timers · cron

server-1 · prospect-worker

$ systemctl is-active tars-prospector.timer
active
$ curl -s localhost:8088/health
{"ok":true,"jobs":["prospect_research"]}
$ journalctl -u tars-prospector -n 2
REFILL added=2 backlog_total=98
CYCLE done dispatched=0 backlog_total=96

Portrait of Oybek Abdualiev in a beige blazer and black turtleneck — Oybek AbdualievRotterdam · available for the right team

One operating system

I work where story, systems, and delivery meet.

The creative work and the engineering work solve the same problem from opposite ends. One earns attention; the other captures, routes, and compounds it. I direct the story, build the system underneath it, and connect both to the operation that has to deliver.

That means I can translate between the people shaping the idea, the people using the workflow, and the technical system underneath it — without losing sight of the business decision the work is meant to support.

The transformation continues

01Frame02Character03Campaign

SignalAgentDelivery

03 / Operate and scale

One roadmap, from attention to delivery.

The range is useful because the handoffs disappear. Creative, technical, and operational decisions can share the same context.

01
Creative
Make the idea felt
Turn positioning into characters, films, social systems, and campaigns people can recognize and remember.
Campaign strategyAI video & creative directionBrand positioningShort-form social
02
Technical
Build the machine
Design the agents, retrieval, voice, commerce, and automation layers that turn attention into a working customer journey.
LLM orchestrationRAG & voice agentsPython / TypeScriptSelf-hosted infrastructure
03
Operations
Make it deliver
Connect campaigns, CRM, commerce, sales, people, and reporting so the work survives contact with the real business.
CRM & pipelineE-commerce / ShopifySales & business developmentTeam leadership

Experience

Where the range came from.

Jan 2026 — Present

Founder — AI Systems & Creative Operations — 180 Meridian

AI systems & creative studio · Rotterdam / Remote

Lead Content Engine, an evidence-first video operations platform that joins structured inputs, long- and short-form production, responsive partner review, and human-gated release; also build voice, retrieval, prospecting, and commerce systems.

Apr 2024 — Present

Creative Director / Business Operations Lead — All Around Universal

Remote · Denver market

Lead marketing, e-commerce, and automation initiatives with a team of 5 across websites, social campaigns, ads, and workflows; approximately €37K revenue managed in 2025.

Feb 2025 — Dec 2025

Lead Videographer & Marketing Strategist — The Little Local Book

Remote · Denver market

Produced short-form video, photography, and social assets for local businesses across hundreds of campaigns; planned content calendars and translated brand goals into creative execution.

2018 — 2024

Guest-Facing Hospitality — Monarch Casino & Resort · The Broadmoor

Colorado

Five-star service standards, fine-dining and high-volume.

Creative & marketing

Content operationsCampaign strategyAI video productionCreative directionShort-form socialBrand positioningfal.aiKlingVeoHeyGenElevenLabsNano Banana Pro

AI & LLM

LangGraphMulti-agent systemsMCP serversRAGpgvectorTool-callingStructured outputsPrompt engineeringEvalsClaudeGPTLlamaQwenDeepSeekOllama & vLLM self-hostingElevenLabsHeyGenTwiliofal.aiKlingNano Banana Pro

Engineering

PythonTypeScript / JavaScriptSQLFastAPINode.jsNext.jsREST / webhooksBullMQ / Redis queuesPostgreSQLSupabaseDockerCoolifySelf-hosted VPSHuman-in-the-loop systemsEvidence & release controlsPlaywrightpytestLinuxtmuxcron / systemdCIGoHighLevelStripeShopifyHunter.ioApify

Operations

CRM & pipeline managementSales & business developmentE-commerce & ShopifyGoHighLevelTeam leadershipProduction planningCampaign delivery

Education

B.A., Tourism & Hospitality Management — Turiba University, Riga, Latvia · 2016–2021

Japanese Philology — Tashkent Oriental Lyceum · 2013–2016

Contact

Choose the door.

Email me directly about the role—or book a focused introduction call.

Based in Rotterdam · working across creative, systems, and operations

Full-time / teamEmail me Intro / callBook a call

AI Engineer CV AI Marketing CV

Rotterdam, Netherlands+31 6 14411862 ibk4business@gmail.com 180meridian.com LinkedInGitHub on request