01
Brand & event films
- Concept, script, direction
- Crew and on-location production
- Edit, grade, sound, delivery
Hoi — I'm Oybek. Creative director, Rotterdam
I make the film, run the campaign, and build the machine behind it.
Eight years of brand films, event stories and short-form campaigns — shot, cut and shipped by me. Say hoi.
One studio, one accountable person
Story, production and delivery in one pair of hands — no hand-offs, no drift.
I direct the story, build the system underneath it, and connect both to delivery. I move from brief to set to edit to release, so the work stays on brand and one person stays accountable.
100+
clients & projects
700+
videos produced
500+
campaigns launched
Worked with
A hundred-odd local businesses, brand films, and platforms — all listed here by name.
Hover to pause · most names link to their site.
Edwards Pipe & TobaccoMouthfuls Pet SupplyUFC Freedom 250VI-A UniversityJoe Willy’sD.I.R.T CoffeeLevel Up Tattoo CoRave RepairsCBD On BroadwayLouisville CycleryFace FoundrieRadical Sasquatch Dumpling COPour Perfections COThe FrameryWhisky Lounge & Tequila CatadorSmoke GuruGone Wild Pet SupplyCrystal Castle BeadsKilnSugar SugarSleep BasilLa Boria’s CarpetResilient Martial ArtsFarrell’s eXtreme BodyshapingPower Electrical ServicesSweet Revenge Jams & JelliesGreat Harvest Bread Co (Lakewood)Pain Relief OasisHero's PetsPho RealNew Moon RefilleryPiney Creek LiquorSilver Bullet Shooting RangeEarth Sweet BoutiqueAdiluna BoutiqueA Saber NeedleEric Adam Hair CoLuxury Spa RobesVirtuosity Salon & BoutiqueSilk Thai TherapyMad Rad Retro ToysAll in 15Fins Up Reef CoL'ubov SpaBodywork By BadgerErica's Boutique and Skin CareThe YouthinatorMiddlemist / Etta JeaneImpact TaekwondoMystic Smoke ShopMountain Reins
Hype VapesThe Little Local BookBrokerBeeEméTillyPad StudiosH Frame Custom Framing & ArtGZ Smokes 3 Vape & Smoke ShopRenegade BurritoFive10 Brow & BeautyZeuphoria GlowDragonfly Health & WellnessUncle Fredie’sAura SalonSmoke & Vape HubBiggest Little Vape StoreNail JunkiezSpengaAura Jewelry DesignsPrinceton’s Food Mart & Juice BarK-Pop ZoneVerano PalatePeak Martial ArtsGeek Haven MassageM.S.T.Rocky Mountain HailStockyards Ranch SupplyColumbine Valley LiquorsAntique AtticA Touch of ColoradoHawaii Fluid ArtTonight We DineEndless Health and WellnessMPowr KickboxingEncanto MassageElectric Ink TattooWholesome MassageBody Mind SystemsLook What I Found BoutiqueEsthetics by ElaynaG&G GunsLittle FeetMae Elizabeth InkMy Kidz CornerContour Body by DesignArrow Beauty Brows & BarberDenver Selfie MuseumRainbow Swing Sets Co12 Broadway Self StorageNico Denver HomesBoulevard Bottle Shop
Edwards Pipe & TobaccoHype VapesMouthfuls Pet SupplyThe Little Local BookUFC Freedom 250BrokerBeeVI-A UniversityEméJoe Willy’sTillyPad StudiosD.I.R.T CoffeeH Frame Custom Framing & ArtLevel Up Tattoo CoGZ Smokes 3 Vape & Smoke ShopRave RepairsRenegade BurritoCBD On BroadwayFive10 Brow & BeautyLouisville CycleryZeuphoria GlowFace FoundrieDragonfly Health & WellnessRadical Sasquatch Dumpling COUncle Fredie’sPour Perfections COAura SalonThe FramerySmoke & Vape HubWhisky Lounge & Tequila CatadorBiggest Little Vape StoreSmoke GuruNail JunkiezGone Wild Pet SupplySpengaCrystal Castle BeadsAura Jewelry DesignsKilnPrinceton’s Food Mart & Juice BarSugar SugarK-Pop ZoneSleep BasilVerano PalateLa Boria’s CarpetPeak Martial ArtsResilient Martial ArtsGeek Haven MassageFarrell’s eXtreme BodyshapingM.S.T.Power Electrical ServicesRocky Mountain HailSweet Revenge Jams & JelliesStockyards Ranch SupplyGreat Harvest Bread Co (Lakewood)Columbine Valley LiquorsPain Relief OasisAntique AtticHero's PetsA Touch of ColoradoPho RealHawaii Fluid ArtNew Moon RefilleryTonight We DinePiney Creek LiquorEndless Health and WellnessSilver Bullet Shooting RangeMPowr KickboxingEarth Sweet BoutiqueEncanto MassageAdiluna BoutiqueElectric Ink TattooA Saber NeedleWholesome MassageEric Adam Hair CoBody Mind SystemsLuxury Spa RobesLook What I Found BoutiqueVirtuosity Salon & BoutiqueEsthetics by ElaynaSilk Thai TherapyG&G GunsMad Rad Retro ToysLittle FeetAll in 15Mae Elizabeth InkFins Up Reef CoMy Kidz CornerL'ubov SpaContour Body by DesignBodywork By BadgerArrow Beauty Brows & BarberErica's Boutique and Skin CareDenver Selfie MuseumThe YouthinatorRainbow Swing Sets CoMiddlemist / Etta Jeane12 Broadway Self StorageImpact TaekwondoNico Denver HomesMystic Smoke ShopBoulevard Bottle ShopMountain Reins
What I make
02
Campaign content
- Shorts, UGC and product stories
- Multi-format cuts from one shoot
- Run and optimised across channels
03
AI-native production systems
- Brief in, reviewable campaign out
- You approve before anything ships
- Built and run by me - see Engineering
Selected work
Recent films and campaigns.
UFC Freedom 250
UFC Freedom 250 · 2026 · 00:51
Building a Character
confidential · 2025 · 00:08
Broker Bee
BrokerBee · 2026 · 01:54
[OWNER: drop films into _source/reel — this tile fills from reel.ts]
Before & after
Start with the object. End with a story.
A product-led character campaign for an unnamed Denver jewelry brand. Original necklace photography becomes polished campaign imagery, then a rooftop story places the product inside a human moment.
01 · RAW
Start with the object.
Three straightforward product photographs establish the necklace clearly: shape, stone, setting, and scale.
02 · STYLED
Build a visual world.
The same product gains art direction: deeper blue, controlled light, richer material cues, and a campaign-ready setting.
03 · STORY
Give the product a life.
A Denver rooftop at dusk turns a still product into a character-led sequence: anticipation, connection, a toast, and the necklace inside the memory.
Motion study
The character moves
An eight-second portrait motion study carries the same character, product, and rooftop atmosphere into video.
Process
How the work gets made.
01 · Brief & story
I pin the message first, then shape the story around what has to be true.
02 · Direction & shoot
I run the set with the final cut in mind, so production stays lean.
03 · Edit & versions
I cut one clear narrative, then adapt it into the formats each channel needs.
04 · Run & learn
I track what lands, fold that back into the next brief, and keep shipping.
Trust
How I work.
I'm the person you brief, the person on set, and the person who hits export — nothing gets lost in between.
“You do a great job. I've always recommended you to other businesses when they need help with their social media presence and video content. You've done a great job, and I've enjoyed working with you — let's keep it going.”
Nick Perry
Owner, Edwards Pipe & Tobacco · Englewood, CO
Watch on YouTube · 26:50“If they had sent anybody else, I probably would not have enjoyed all of the videos we've made together over the last six months as much as I did. We actually look forward to having you every single time — it was always so easy and fun. Customers would come in and say, "Oh my gosh, I saw your videos, they were hilarious." You made us look good, you made us feel comfortable. I couldn't imagine working with somebody else.”
Kodi Wade
Co-owner, Hype Vapes · Littleton, CO
Watch on YouTube · 15:47“Thank you for doing our social media. It's such a pleasure having you in the store — it's so much fun, all of the team light up.”
Kaiti Asmussen
Owner, Mouthfuls Pet Supply · Denver, CO
Watch on YouTube · 45:20Under the hood · for technical readers
The studio runs on systems I built.
I build the machine under the creative work, so direction and delivery do not drift.
Open the engineering page →SystemContent EngineOne approved brief. A reviewable video campaign.
SystemAI voice receptionistA voice agent answering over a 2,600-product catalog via RAG — Twilio telephony, ElevenLabs voice, and retrieval over the product database.
SystemB2B prospecting pipelineLangGraph agent pipeline, self-hosted on a VPS with systemd timers and a worker service. No public demo — it runs outreach — so the architecture stands in.
SystemAsk my AITalk to an AI trained on my work — a live demo of what I build.
