01RAW
01RAW
Start with the object.
Three straightforward product photographs establish the necklace clearly: shape, stone, setting, and scale.
Original product photography
AI Engineer + Creative Director · Rotterdam, NL
I build AI systems —and create the content that fills them.
Part engineer, part creative director. I build the AI tools, agents, and automation — then produce the videos and campaigns that put them to work. One operator, from first idea to delivery.
80+ clients & projects
700+ videos produced
500+ campaigns launched
Capability 01
Marketing / Creative
Make the brand felt.
What you get: AI video, brand films, campaign strategy, creative direction, and character-building that turns a product into a story people can remember.
Building a CharacterBrokerBeeUFC Freedom 250
01 / Make people feel
Building a Character
A product-led character campaign for an unnamed Denver jewelry brand. Original necklace photography becomes polished campaign imagery, then a rooftop story places the product inside a human moment.
RAW → STYLED→ STORY
02STYLED
02STYLED
Build a visual world.
The same product gains art direction: deeper blue, controlled light, richer material cues, and a campaign-ready setting.
Styled campaign imagery
03STORY
03STORY
Give the product a life.
A Denver rooftop at dusk turns a still product into a character-led sequence: anticipation, connection, a toast, and the necklace inside the memory.
13-frame narrative + motion study
The full sequence
Thirteen frames. One product becomes a moment.
The conclusion · motion
From a simple object to a story that connects the business with the customer.
The final clip carries the same character, product, and Denver rooftop atmosphere into motion—the payoff to RAW → STYLED → STORY.
Creative direction · AI video · campaigns
Brand and event films, built to earn attention.
Lightweight posters appear first. The full media does not enter the network until you choose a film.
One operating system
The creative work and the engineering work solve the same problem from opposite ends. One earns attention; the other captures, routes, and compounds it. I direct the story, build the system underneath it, and connect both to the operation that has to deliver.
The transformation continues
01Frame02Character03Campaign
SignalAgentDelivery
Capability 02
AI Development
Put production AI to work.
What you get: voice agents, hiring and training systems, retrieval, prospecting automation, and e-commerce builds designed around a real operating need.
EdwardsMayaVI-AB2B PipelineEmé
AI Voice Receptionist — Edwards Pipe & Tobacco
A voice agent answering over a 2,600-product catalog via RAG — Twilio telephony, ElevenLabs voice, and retrieval over the product database.
What happens on a call
A caller asks. The AI finds the answer.
The receptionist handles the conversation and checks the catalog before it answers.
- 01Phone ringsA customer calls the store.
- 02AI answersThe voice agent understands the request.
- 03Catalog searchedIt checks 2,600+ product records.
- 04Call resolvedThe caller gets a useful answer.~80% resolved
Under the hood
Live call · illustrative
caller · Do you carry Peterson pipes?
agent · Checks the 2,600-product catalog → answers → call resolved.
TwilioElevenLabsRAG over product DB
Honest framing: case-study metrics are presented as reported, not as mass-rollout benchmarks.
~80%
of calls resolved by the agent
71%
positive caller sentiment
2,600+
products in the RAG catalog
B2B Prospecting Pipeline
LangGraph agent pipeline, self-hosted on a VPS with systemd timers and a worker service. No public demo — it runs outreach — so the architecture stands in.
KvK / SBI filter
Hunter.io enrich
Apify scrape
LangGraph orchestrator · worker service
Automated outreach
VPS · systemd timers · cron
server-1 · prospect-worker
$ systemctl is-active tars-prospector.timeractive$ curl -s localhost:8088/health{"ok":true,"jobs":["prospect_research"]}$ journalctl -u tars-prospector -n 2REFILL added=2 backlog_total=98CYCLE done dispatched=0 backlog_total=96
03 / Operate and scale
One roadmap, from attention to delivery.
The range is useful because the handoffs disappear. Creative, technical, and operational decisions can share the same context.
- 01
Creative
Make the idea felt
Turn positioning into characters, films, social systems, and campaigns people can recognize and remember.
Campaign strategyAI video & creative directionBrand positioningShort-form social - 02
Technical
Build the machine
Design the agents, retrieval, voice, commerce, and automation layers that turn attention into a working customer journey.
LLM orchestrationRAG & voice agentsPython / TypeScriptSelf-hosted infrastructure - 03
Operations
Make it deliver
Connect campaigns, CRM, commerce, sales, people, and reporting so the work survives contact with the real business.
CRM & pipelineE-commerce / ShopifySales & business developmentTeam leadership
Experience
Where the range came from.
Jan 2026 — Present
Founder — AI Systems, Marketing & Video Production — 180 Meridian
AI systems & creative studio · Rotterdam / Remote
Build AI systems for prospect research, outreach, content planning, and customer communication while leading AI-video, positioning, and campaign delivery across creative and technical contributors.
Apr 2024 — Present
Creative Director / Business Operations Lead — All Around Universal
Remote · Denver market
Lead marketing, e-commerce, and automation initiatives with a team of 5 across websites, social campaigns, ads, and workflows; approximately €37K revenue managed in 2025.
Feb 2025 — Dec 2025
Lead Videographer & Marketing Strategist — The Little Local Book
Remote · Denver market
Produced short-form video, photography, and social assets for local businesses across hundreds of campaigns; planned content calendars and translated brand goals into creative execution.
2018 — 2024
Guest-Facing Hospitality — Monarch Casino & Resort · The Broadmoor
Colorado
Five-star service standards, fine-dining and high-volume.
Creative & marketing
Campaign strategyAI video productionCreative directionShort-form socialBrand positioningfal.aiKlingVeoHeyGenElevenLabsNano Banana Pro
AI & LLM
LangGraphMulti-agent systemsMCP serversRAGpgvectorTool-callingStructured outputsPrompt engineeringEvalsClaudeGPTLlamaQwenDeepSeekOllama & vLLM self-hostingElevenLabsHeyGenTwiliofal.aiKlingNano Banana Pro
Engineering
PythonTypeScript / JavaScriptSQLFastAPINode.jsNext.jsREST / webhooksBullMQ / Redis queuesPostgreSQLSupabaseDockerCoolifySelf-hosted VPSLinuxtmuxcron / systemdCIGoHighLevelStripeShopifyHunter.ioApify
Operations
CRM & pipeline managementSales & business developmentE-commerce & ShopifyGoHighLevelTeam leadershipProduction planningCampaign delivery
Education
B.A., Tourism & Hospitality Management — Turiba University, Riga, Latvia · 2016–2021
Japanese Philology — Tashkent Oriental Lyceum · 2013–2016
Contact
Choose the door.
Email me directly about the role—or book a focused introduction call.
Based in Rotterdam · working across creative, systems, and operations
